Why Voice Computing Standards are Needed Now: Interview With Jon Stine

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THE RISE OF VOICE COMPUTING opens a range of innovations for consumer commerce. It not only impacts how consumers interact with digital retailers and services, but also how business decisions are made.

In this debut edition of HyTalk, we meet Jon Stine, founder of the Open Voice Network. OVN is spearheading the effort to define both technical standards and ethical use guidelines for voice assistance technologies.

Jon shares his fascinating outlook for the future impact of voice computing. We discuss its effect on every-day consumer experiences and AI-empowered commercial applications. He describes some fundamental principles and “blue sky” scenarios.

Voice Computing in the Enterprise

Most of us are growing more familiar using with smart voice devices like Alexa, Siri, and Hey Google for simple tasks. Interactions with voice assistants in the business environment are more novel, however.

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Retail Tech Innovation or Consumer Change: Which Came First?

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retail tech innovation or shopper behavior

THE EXPANSION of omnichannel retailing presents our industry with a chicken-and-egg problem: Does consumer behavior drive changes in retail tech innovation or does retail tech drive changes in consumer behavior?

This is much more than a philosophical musing. It’s a question that matters greatly to retailers. Retailing becomes more intricate over time at a pace that exceeds growth in consumption.

This means the next incremental dollar you add to your top line will be a little bit harder to obtain than the last one. Omnichannel requires retailers to maintain, optimize and adjust to keep pace with shopper expectations and behaviors. Those expectations change fast. They are elevated by shopper experiences and shaped by forces outside the retailer’s control.

I call this the Law of Equivalent Experience: The best service standard experienced anywhere is instantly expected everywhere.

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NRF 2019: Three Vibrant Themes from Tenser’s Take on BrainTrust LIVE!

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NRF 2019

LIVE FROM NRF 2019: My BrainTrust LIVE! report from the Big Show in New York, Jan. 14 2019.

Tenser’s Tirades reports from the crossroads of the Big Show floor as hundreds of attendees flow past. This year’s event boasted 37,000 registered attendees, 900 members of the media and more than 120 keynote, breakout, and vendor-sponsored educational sessions.

BrainTrust LIVE! January 14, 2019 – With James Tenser

Topic: Our BrainTrust panelist, James Tenser, reports in from the floor of NRF’s Big Show and boils things down into three areas of innovation he’s seeing as most prevalent at the show. [13 minutes][Posted by RetailWire on Monday, January 14, 2019]

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The Five Yeses of Retail Tech Marketing

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five yeses tensers tirades

IF YOU HAVE a great retail technology solution to offer, five yeses control your future.

You already know – more or less – who the decision-makers are at each target account: the CIO, the head of store operations, the head of merchandising, the CFO, and the CEO.

Each of these individuals has the power to say “no.” If your solution doesn’t seem to align with one of their objectives, the game may be over. You need all their heads nodding to close the sale. Is your story designed to be persuasive to all five yeses?

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