THANKS TO MY new friends at Strategic Vision Group, Singapore, I’m proud to report a commitment by by my firm VSN Strategies to present two professional workshops in August on the topic of “In-Store Marketing ROI”.
Intended for experienced retailing and brand marketing practitioners, the workshops will include subject matter covering practical performance and success metrics for: Shopper Marketing; In-Store Promotion; Merchandising Performance; Frequent Shopper Programs; Shopper Media; and In-Store Implementation. Attendance is open to professionals from throughout the region and the sessions will be conducted in English.
This workshop delivers practical tools for isolating the effects of in-store marketing programs and measuring their impact on brand, category and store performance.The curriculum will include case study presentations, in-class collaborative exercises and group discussion, in a highly interactive format.
Presented for the first time anywhere, the workshops will guide participants through the development of Storecards™ for merchandising performance – an application of the “balanced scorecard” technique to in-store implementation and compliance activities.
Seats are limited due to the interactive format, so interested candidates are encouraged to contact the organizers soon to obtain the workshop brochure and reserve a place. I look forward to meeting you there!
