Why Voice Computing Standards are Needed Now: Interview With Jon Stine

THE RISE OF VOICE COMPUTING opens a range of innovations for consumer commerce. It not only impacts how consumers interact with digital retailers and services, but also how business decisions are made.

In this debut edition of HyTalk, we meet Jon Stine, founder of the Open Voice Network. OVN is spearheading the effort to define both technical standards and ethical use guidelines for voice assistance technologies.

Jon shares his fascinating outlook for the future impact of voice computing. We discuss its effect on every-day consumer experiences and AI-empowered commercial applications. He describes some fundamental principles and “blue sky” scenarios.

Voice Computing in the Enterprise

Most of us are growing more familiar using with smart voice devices like Alexa, Siri, and Hey Google for simple tasks. Interactions with voice assistants in the business environment are more novel, however. Enterprise AI platforms have game-changing potential for consumer commerce businesses, in two respects: One, they enable superior experience design, especially personalized pricing and assortments. Two, they enable business users to access relevant data more easily and make more informed and forward-looking decisions.

As the use of both consumer-facing and AI decision tools grows more widespread, the mission of the OVN is growing in importance. As Stine explains, technical standards are needed to make voice computing work broadly across multiple platforms and computing environments. Ethical standards – especially related to data privacy – are just as crucial.

(The HyTalk interview series is produced by my firm VSN Strategies for Hypersonix.)

Learn more about the Open Voice Network

Learn more about Hypersonix

ISI Network Podcast on NARMS.com

Earlier this month, I had the privilege of delivering a talk about In-Store Implementation at the Annual Spring Conference of NARMS, the National Association for Retail Marketing Services, in Colorado Springs.

NARMS is an organization of more than 400 companies who perform value-added services in retail stores, including merchandising, measurement and event marketing. Its members have a strong vested interest in the professionalization of In-Store Implementation.

A PDF version of my presentation deck is available for download on the ISI Network site. See the item, “Illuminating the Black Hole,” at the top of the right-hand column on the home page. (Free registration is required.)

Subsequent to my talk, I was interviewed about the latest activities of the In-Store Implementation Network. That conversation was captured in a brief podcast that may be played with any common audio player.

Listen To the Podcast (about 5 min).

As always, your feedback is invited.

© Copyright 2009 James Tenser

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