Earlier this month, I had the privilege of delivering a talk about In-Store Implementation at the Annual Spring Conference of NARMS, the National Association for Retail Marketing Services, in Colorado Springs.
NARMS is an organization of more than 400 companies who perform value-added services in retail stores, including merchandising, measurement and event marketing. Its members have a strong vested interest in the professionalization of In-Store Implementation.
A PDF version of my presentation deck is available for download on the ISI Network site. See the item, “Illuminating the Black Hole,” at the top of the right-hand column on the home page. (Free registration is required.)
Subsequent to my talk, I was interviewed about the latest activities of the In-Store Implementation Network. That conversation was captured in a brief podcast that may be played with any common audio player.
Listen To the Podcast (about 5 min).
As always, your feedback is invited.
