Next Era for In-Store Implementation

Expanded Educational Role, Case Study Effort
The In-Store Implementation Sharegroup is expanding membership and redefining its mission. The decision follows the overwhelming response to the April 2008 release of the Working Paper, In-Store Implementation: Current Status and Future Solutions. To date, the group has received more than 600 inquiries and dozens of membership requests.

To harness all of this positive energy, it is creating a new, more inclusive vehicle for the group, the In-Store Implementation Network. The ISI Network will continue and expand upon the work of the ISI Sharegroup. An e-letter last week outlined the following mission:

  • Continue to research and publicize ISI issues
  • Develop and share ISI case studies and superior practices
  • Research effective and practical ISI tools
  • Promote education on Implementation and at-retail compliance
  • Share learnings through industry conference presentations 
  • Maintain an ISI knowledge resource for members 
ISI Network membership opportunities will be communicated shortly. If you haven’t yet joined the free ISI email list, you are invited to do so now at http://instoreimplementation.com, where you may access more detailed information and many document downloads.

Coordinating the ISI Network and expanding its base is a major focus for my firm, VSN Strategies, and I consider it a privilege to be associated with the founding member companies. In coming months I anticipate playing a key role in advancing the group’s educational and communications missions.

The In-Store Implementation initiative will assume a high profile in 2009. It is a multi-billion dollar industry opportunity that may be realized only through concerted efforts of many in the retail and consumer products industry. The ISI Network will be a channel for that energy.

© Copyright 2009 James Tenser
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